We all know that for consumers, social media is a massive part of everyday life. Be honest, how many times have you scoped out a brand’s Instagram or TikTok before hitting “add to basket”? Don’t worry, you’re not alone. In fact, around 75% of consumers check social media before making a purchase. That’s why having a social media presence isn’t just important anymore, it’s essential.

But here’s the real question… is your social media actually showing off who you are? Or are you just blending into the scroll?

Having personality injected into your social media is what is going to set you apart, because nobody can replicate you! And this isn’t just opinion, it’s in the cold hard facts as well. Let’s check out the statistics… Over 80% of consumers say that a brand’s social media directly influences their buying decisions. 75% of people have made a purchase just because they liked something they saw on social media. 30% engage with brands because of funny or interesting content. 35% will hit like or comment simply because they agree with what you’re saying.

So, why does personality matter so much? It all comes down to connection. Social media isn’t just about broadcasting, it’s about building relationships. When someone lands on your page, they’re not just looking for what you sell, they’re looking for how it feels to interact with you. They want to know if your brand is fun, approachable, trustworthy, educational, or all of the above. 

Showing up as yourself also will humanise your brand. People don’t want to talk to faceless logos or perfectly polished graphics, they want to feel like they’re engaging with a real person, someone who gets them. When your audience can see your personality, whether that’s through humour, storytelling, or just being open about your experiences, it creates a sense of familiarity. And when people feel like they know you, they’re far more likely to trust you.

The most important thing to remember is that you are your own unique selling point. Let’s be real, your personality is your superpower. It’s the one thing no one else can copy, steal or replicate. Your sense of humour, your quirks, the way you explain things, the way you show up, that is what makes people choose you over someone else selling the same thing. Anyone can copy your content. They can recreate your website or even offer a similar product or service. But what they can’t do, is be you. This is why showing your personality isn’t just a “nice to have”, it’s a business strategy.

It’s also what gives your brand longevity. Trends change, algorithms shift, platforms come and go, but your personality will always be the most consistent thing about your brand. It grows with you and evolves. If you’re building a business that’s designed to last, that authentic connection will keep your audience coming back even when everything else changes.

Another important point to remember when you are creating your social media content is that people buy from people. We’re all drawn to realness and authenticity, whether that’s your sense of humour, your values, or just the way you explain what you do, your personality is your biggest selling point. It’s what sets you apart from everyone else, so don’t be afraid to share your opinions, your passions, or even the parts of your journey that haven’t gone perfectly to plan.

All of those behind-the-scenes moments, the funny outtakes, or the reason why you started your business in the first place, that’s what draws people in. It’s what makes someone stop scrolling and think, “Oh, I really like them.” These are the moments people connect with, build trust, and trust leads to sales.

It is important to remember that if you are feeling awkward about showing your personality online, that’s normal! It can feel uncomfortable at first, especially if you’re used to keeping things strictly professional. But the truth is, personality doesn’t mean over-sharing or being loud and bubbly if that’s not you, it just means being genuine. If you’re warm and calm in real life, let that show. If you’re funny and a bit sarcastic, use that tone in your captions. There’s no one-size-fits-all here. The only “rule” is to show up as the version of you that your real-life friends and clients already know and love.

And the last tip I’ll leave you with is that video is your best friend. Posting a generic graphic on your social media is fine, but what does it say about your personality? There’s no better way to show who you are than by showing your face. A quick video of you explaining your product, telling a funny story, or answering FAQs is going to land so much better than another graphic that lacks any sort of emotion.

If you’re wondering why your socials aren’t converting, the answer might be simpler than you think. Are you hiding behind the brand, or are you showing up as yourself?

Because the moment you start letting your personality take the spotlight, that’s when the real magic happens.