Quirky Frog

MEET THE TEAM

Our People

At Quirky Frog, we’re a passionate crew of marketing and PR whizzes who believe in the magic of storytelling. We’re not just strategists and analysts; we’re wordsmiths, visionaries, and brand champions dedicated to crafting narratives that resonate, captivate, and propel your business forward. From crafting press releases that get noticed to building social media campaigns that spark engagement, we’re here to help you find your voice and amplify it to the world. So, come on in, meet the team, and let’s get your story heard!

LIANNE SYKES

Creative Director
and Co-Founder

RACHEL FOSTER

Studio Director
and Co-Founder

Sinéad Gorman

Senior PR Lead

Megan Roberts-Newton

Senior Lead
Account Manager

Katey Poutch

Senior Lead
Account Manager

Georgia Coulton

Senior Lead
Account Manager

Georgia Babbington-Fowles

Senior Lead
Account Manager

Roan farley

Social Media & Digital Marketing
Account Manager

jemima duncombe

Social Media Account Manager

maddi eddy

Social Media Account Manager

IMG_1404

abbigail leeson

Social Media Account Manager

Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.

Rachel Foster

Studio Director and Co-Founder

Rachel Foster is the founder and CEO of Quirky Frog, a boutique marketing agency specialising in supporting medical aesthetics practitioners in raising brand identity and credibility through effective communications, events, and PR. With over 15 years of experience in sales, hospitality, and events, Rachel has developed a deep understanding of the importance of strong branding and effective communication in the competitive world of aesthetics. Rachel’s expertise lies in crafting bespoke marketing strategies that are tailored to the unique needs of her clients, and her dedication to building long-lasting relationships with her clients is at the heart of everything she does. Through her work at Quirky Frog, Rachel has helped countless practitioners to successfully elevate their brand and stand out in an increasingly crowded marketplace.

Sinéad Gorman

Senior PR Lead

Meet Sinead Gorman, the Social Media & PR Manager at Quirky Frog. Sinead embarked on her career journey in 2022 after graduating with a First Class BA Hons in Multimedia Journalism from Manchester Metropolitan University (MMU). Her academic excellence laid the foundation for her success in the dynamic world of digital media. Sinead’s skills extend far beyond her journalism degree. In 2021, she founded her own jewellery business, offering her a unique perspective on marketing strategies, customer service and design aesthetics. During her university years, Sinead honed her talents in videography, article writing, and graphic design, enhancing her ability to craft captivating narratives and visually engaging content. As a content creator at MMU, she started in 2022, demonstrating her prowess in producing compelling and innovative content for her university community. Sinead’s professional journey at Quirky Frog has been marked by her knack for building strong relationships. With a diverse skill set and two years of marketing experience, she has successfully worked with a wide range of clients across different industries in both PR and Social Media, helping them to grow both their accounts and their online presence. Her ability to connect with clients and understand their unique needs has allowed her to forge lasting partnerships, making her a valuable asset to the Quirky Frog team. As a Social Media & PR Manager, Sinead continues to excel, bringing her expertise and relationship-building prowess to every project she undertakes.

Megan
Roberts-Newton

Senior Lead Account Manager | Social Media

Megan’s passion for marketing and sales ignited at the age of 16 when she began her career as a Shop Floor Assistant at a shoe store in Stockport. Her educational journey led her to Aquinas College, where she pursued A Levels in Media & Communications and achieved an outstanding grade of A. It was during this time that her enthusiasm and creative flair truly blossomed, compelling her to delve deeper into the subject. Eager to further her studies in the dynamic realm of Digital Media, Megan chose to attend Liverpool Hope University, where she earned her degree in Media & Communications and Film & Visual Culture. While exploring the dynamic world of media and film, she found herself particularly captivated by photography, film making, and graphic design. Her innovative thinking, precision, and keen attention to detail in these areas made her an ideal candidate for a content creator. Megan’s journey with Quirky Frog began in January 2023 when she took on the role of Account Manager and independently manages social media accounts for reputable clinics in the UK, led by esteemed medical professionals. Her extensive background in various customer service roles, coupled with her confident, friendly, and approachable demeanor, has enabled her to build and nurture strong relationships with all her clients. As a result, she has become an invaluable member of the Quirky Frog team. Megan’s favourite aspect of working at Quirky Frog is the remarkable experiences she has encountered and the creative independence she has been entrusted with. She also takes pleasure in collaborating with a remarkable team of accomplished women. In her leisure time, Megan has always cherished staying active. Her love for dance, which began at the age of 3, has evolved into a passion for pole fitness classes. She also enjoys hiking with her dogs.

Katey Poutch

Senior Lead Account Manager | Social Media

Katey is a valued member of our team, serving as one of our Social Media Account Managers since joining Quirky Frog in January 2023. While her official role with us commenced at the beginning of 2023, Katey’s journey in the world of marketing extends far beyond that. With a wealth of experience accumulated over 12 years, she has established herself as a dedicated and accomplished professional in the field. During her impressive career, Katey has spent five years in a management role within the hospitality and events industry. Through this experience, she has finely tuned her skills and made a significant impact on her team and colleagues. Her educational background is equally noteworthy, featuring studies in business, law, and psychology, which have enriched her understanding of human behaviour and the intricate dynamics of the business world. Katey’s academic journey culminated in a remarkable achievement—a first-class honours degree in Marketing Management earned in 2017. This degree not only underscores her dedication to excellence but also serves as evidence of her insatiable thirst for knowledge. Katey’s contributions aren’t confined to her professional endeavours alone. She is a passionate advocate for mental health and wellness, actively promoting well-being in both her personal and professional life. Her commitment to creating a positive and supportive environment for those around her is commendable. In 2021, Katey embarked on an entrepreneurial journey, founding a small business that enables her to channel her creativity into crafting handmade bespoke home decor. Each piece she creates reflects her artistic talents and entrepreneurial spirit, showcasing her unique vision and unwavering dedication to her craft. Katey’s story is a testament to her continuous growth, characterised by her commitment to excellence, her unwavering passion, and a thriving venture in the worlds of business, marketing, and social media. Her journey is a source of inspiration to those who aspire to make a meaningful impact in their chosen fields.

Georgia Coulton

Senior Lead Account Manager | Social Media

Meet Georgia Coulton, the vibrant and dedicated Account Manager at Quirky Frog.. With an infectious energy and positive attitude, Georgia brings a wealth of experience and a commitment to exceeding expectations to her role. Georgia is a seasoned professional with a diverse skill set. Confident, creative, and a team player, she navigates the dynamic landscape of medical aesthetics marketing with ease. Her mature outlook on both work and personal life ensures a grounded approach to her responsibilities. Georgia’s expertise enables her to seamlessly execute digital marketing strategies and manage social media accounts for medical aesthetic clinics and providers. In her previous role as Marketing Manager at Amiga Finance, Georgia demonstrated her dedication to brand continuity and development. She designed and produced compelling marketing materials, formulated successful social media campaigns, and implemented a CRM system for enhanced client management. Her expertise also extends to website creation and maintenance using WordPress. Her interests span graphic design, photography, videography, textiles, music, fashion, and socializing with friends and family. As an integral part of the Quirky Frog team, Georgia Coulton’s passion for achieving excellence and diverse skill set contribute to the success of medical aesthetic clinics and providers across the UK. Her dynamic approach and commitment to personal development make her a valuable asset to any project.

Georgia
Babbington-Fowles

Senior Lead Account Manager | Social Media & Marketing

Georgia is a Senior Marketing Lead Account Manager specialising in social media and digital marketing with over four years of experience in strategic campaign management, brand building, and digital innovation.

She holds a Masters with Distinction in International Fashion Marketing from Manchester Metropolitan University, where her dissertation focused on NFTs and luxury fashion in the Metaverse. Georgia led a Jacquemus social media campaign advocating for the LGBTQ+ community and was shortlisted for the Linda Farrow Shanghai Campaign, presenting a global strategy to Simon Jablon.

With a Bachelor’s in Business Management with Marketing from Leeds Beckett University and hands-on experience in sales, social media management, and content creation, Georgia develops ROI-driven marketing strategies that enhance brand positioning and deliver results.

In her role, Georgia excels in client and team management, market research, content strategy, and analytics. Her background includes creating high-quality content, conducting competitive analysis, and fostering strong client relationships, contributing to sustained success in her campaigns.

Roan farley

Account Manager | Social Media & Digital Marketing

Roan is an accomplished Digital Marketing & Social Media Account Manager at Quirky Frog, bringing a wealth of expertise in strategic marketing and social media engagement. With a 2:1 classification in his  Business and Spanish degree from the University of Leeds, he possesses a unique blend of creative and analytical skills that he applies to enhance brand visibility and audience interaction. Roan’s experience includes leading marketing campaigns for a world-leading Muay Thai gym, where he successfully increased social media engagement, as well as managing content strategies for a rapidly expanding YouTube channel focused on sports. His work in these roles has equipped him with a keen understanding of audience dynamics and the ability to tailor messages for diverse demographics.

Fluent in both English and Spanish, Roan excels at connecting with a wide range of audiences, ensuring that his content resonates across cultural lines. He is also experienced in videography and social media analysis, which allows him to create impactful content that drives audience growth. At Quirky Frog, Roan is committed to delivering innovative digital marketing solutions that help clients achieve their goals, making him an essential member of the team. His passion for marketing and dedication to excellence continually contribute to the success of Quirky Frog’s clients.

Jemima Duncombe

Account Manager | Social Media

Jemima brings a wealth of expertise to Quirky Frog, with a background in social media strategy and content creation. 

Holding a degree in English Literature and Film Studies from the University of Liverpool, she has developed strong research, analytical, and communication skills that she applies in her role.

Her experience includes working at Carousel PR, where she created content for high-profile clients and identified opportunities for brand growth through social media trends. Jemima also played a key role in managing Marks and Spencer’s social media presence, increasing their TikTok following and engagement significantly through data-driven strategies.

Beyond her professional achievements, Jemima’s attention to detail and ability to adapt to various client needs make her a valuable asset to our team. With strong skills in copywriting, content creation, and social media management, she consistently delivers results tailored to each client’s unique goals.

Her creativity and proven track record in PR and social media make Jemima an asset to the Quirky Frog’s team!

Maddi Eddy

Account Manager | Social Media

Maddi is a dynamic and creative marketing professional with a background in Film and Television Production. A graduate of York University, Maddi earned both a BSC in Film and Television Production and a Master’s in Directing for Film and Television, where she discovered a passion for creating engaging content tailored to diverse audiences.

After relocating to Manchester, Maddi began her professional journey as a Video Content Creator for a fashion brand. This role sparked a deeper appreciation for the impact of storytelling across multiple platforms, and soon after, she transitioned into the world of marketing. From agencies to training companies and even the car finance industry, Maddi has built a versatile career centered around connecting with people and crafting compelling marketing strategies.

Her love for marketing goes beyond strategy; it’s about the human element—being social, building relationships, and finding innovative ways to engage audiences across different sectors. With a creative mindset and a strong understanding of audience dynamics, Maddi brings enthusiasm and expertise to every project they take on.

Abbigail leeson

Account Manager | Social Media

Abbigail  is a dynamic and driven professional who joined our team in September 2024 as a Social Media Accounts Manager. Abbigail brings with her a robust background in marketing and a passion for enhancing online engagement. Her journey in the world of marketing began over three years ago, where she gained valuable experience in sales, marketing, and event planning.

Abbigail’s professional experience is impressive and varied. She has spent the past year in Shanghai, China, as a Teacher where she honed her skills in communication and leadership. Prior to that, she made significant strides at her internship in London, where she led research projects and contributed to marketing strategies. Her achievements in creating engaging content, such as newsletters and improved social media metrics, underscore her expertise in driving online presence and engagement.

Abbigail’s educational background is equally notable. She earned her BSc in Psychology from Cardiff University, graduating with a 2:1 degree. Her academic achievements, including a high score in the International Baccalaureate and a variety of language proficiencies, reflect her dedication and intellectual curiosity.

Abbigail’s commitment to excellence in social media management, combined with her diverse experiences and passion for engaging with audiences, makes her an asset to the team.