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Author: Jemima Duncombe

Social Media Account Manager

How PR Can Improve Your Social Media (And Why You Should Be Using Both)

When it comes to building a strong online presence, a lot of businesses still think of public relations and social media as two separate strategies. But the truth is, the most successful brands are using them hand in hand, and when done right, the results speak for themselves. Think of PR as the foundation: it’s […]

Why Showing Your Personality Online is the Ultimate Marketing Hack

We all know that for consumers, social media is a massive part of everyday life. Be honest, how many times have you scoped out a brand’s Instagram or TikTok before hitting “add to basket”? Don’t worry, you’re not alone. In fact, around 75% of consumers check social media before making a purchase. That’s why having a social media presence isn’t just important anymore, it’s essential.

ACE Conference 2025: A Weekend to Remember!

What a weekend! The Quirky Frog team had an incredible time at ACE Conference 2025, diving into the latest innovations in aesthetics, capturing some amazing content, and celebrating the industry’s finest at the Aesthetics Awards on Saturday night. A massive thank you to Shannon Kilgariff, Editor-in-Chief of the Aesthetics Journal, for putting on such an […]

Going viral: how public campaigns leverage social media virality for brand success

In today’s fast-paced, scroll-happy world, going viral is the dream for brands wanting to make a splash. Whether it’s a clever stunt, an unexpected collaboration, or a share-worthy moment, viral campaigns can propel a brand to new heights. And the best part? You don’t need a blockbuster budget to make it happen. When looking for […]

Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.