Quirky Frog

In today’s fast-paced, scroll-happy world, going viral is the dream for brands wanting to make a splash. Whether it’s a clever stunt, an unexpected collaboration, or a share-worthy moment, viral campaigns can propel a brand to new heights. And the best part? You don’t need a blockbuster budget to make it happen.

Viral Online Campaign And Marketing Magnet. SEO And Likes

When looking for your next viral moment, creative stunts are always a good way to grab an audience’s attention. Recently, on a seemingly bleak Tuesday morning, the usual herd of New York commuters were rushing through Grand Central station when a glass tube appeared. 

What was inside the glass tube you may be wondering? Well inside were actors, dressed in business casual mimicking the routine tasks of office life, probably quite a familiar setting for the New Yorkers populating Grand Central at that time in the morning. 

However, if you were to stop and take a closer look, you’d be surprised to see that those weren’t just any old actors- they were, in fact, Adam Scott, the star of Apple’s hit sci-fi drama Severance. 

Unsurprisingly, passers-by immediately reached for their phones, and the pop-up quickly went viral on social media, creating lots of great responses. While it’s unclear whether this will boost viewership for the new season just yet, Apple TV clearly understood that nothing markets quite like a social media wildfire, leveraging both general curiosity and star power to create a buzz.

Obviously, for big brands, this is a surefire way to promote whatever they’re trying to push into the spotlight this time. But let’s be real- not every brand has Adam Scott on speed dial or the budget to transform Grand Central Station into a marketing spectacle. So, how can you replicate that kind of impact on a smaller scale?

Take a leaf out of Emma Chamberlain’s playbook. The social media star and coffee entrepreneur promoted her brand, Chamberlain Coffee, with a simple but genius stunt: she invited strangers to share a secret in exchange for a free coffee. It was low-cost, creative, and instantly engaging.

At the heart of any successful viral campaign is creativity. In the case of both Apple TV’s Grand Central stunt and Emma Chambland’s coffee giveaway, the focus wasn’t solely on the product- it was about creating an experience that would get people talking. 

Sharing a secret in exchange for coffee felt personal and fun, something people would want to talk about. As word spread online, so did her brand, proving that you don’t need a massive budget to make waves.

Take, for example, how meme culture has become a huge player in viral marketing. Memes can be incredibly effective for brands looking to jump into the conversation with a lighthearted approach. In fact, many companies have had massive success by simply leveraging popular memes or trends that align with their brand’s tone. Check out Ryan Air on TikTok. It’s all about showing your audience that you’re in tune with what’s going on and ready to have fun with it.

It is important to never underestimate humor when trying to leverage social media. A good laugh is often all it takes to get people sharing content with friends, family, and followers. Humor can be highly relatable, and when people find something funny, they want to share it. So, don’t be afraid to inject some light-heartedness into your campaign. Even a small, quirky detail can have a big impact, helping your content spread like wildfire across social platforms.

And let’s not forget about collaboration. Partnering with like-minded brands or influencers can help extend your reach. Just as we saw with Apple TV’s stunt or Emma Chamberlain’s coffee giveaway, bringing in other voices amplifies the message. These collaborations can feel organic, and when done right, they create a sense of community around the campaign—making people feel like they’re part of something bigger.

So, how can you create your own viral moment? Let’s break it down:

Think Outside the Box

Creativity doesn’t always mean big and flashy. Sometimes, the simplest ideas are the most effective. Host a quirky contest, stage a surprising reveal, or create a clever spin on a trending topic. The key is to make it unexpected and aligned with your brand.

Make It Social Media Friendly

To go viral, your campaign needs to be shareable. Consider what would make someone stop scrolling and hit the “share” button. Is it visually stunning? Does it evoke an emotion? Are there hashtags or calls to action that encourage engagement?

Create a Sense of Exclusivity

Nothing gets people talking like FOMO (fear of missing out). Limited-time offers, pop-up events, or surprise giveaways can create urgency and excitement, making your audience more likely to participate and share.

Build an Experience, Not Just a Campaign

The best viral moments are about more than just selling a product- they’re about creating a connection. Apple TV recreated the eerie world of Severance, while Emma Chamberlain turned coffee into a conversation. Think about how your brand can craft an experience that resonates with your audience.

At its core, going viral is about creating something people can’t help but talk about. It’s not about the size of your budget or the celebrity connections you have; it’s about creativity, engagement, and understanding your audience. Whether you’re a small business owner or a global powerhouse, the opportunity to create a viral moment is within your reach.

So, what are you waiting for? Dream big, think bold, and let social media take your brand to new heights. With the right strategy and a little ingenuity, your brand could be the next big thing lighting up everyone’s feed. If you need help creating a compelling and eye-catching campaign, why not reach out to Quirky Frog today? We are a full-service marketing agency here to support you in taking your business to new heights. So, if you’re struggling to get those creative juices flowing, drop us a message and we’ll do the hard bit for you!

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Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.