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Tag: Digital Marketing

The Different Levels of Influencers and what makes them different

If you’re considering working with influencers to promote your medical aesthetics clinic, you’re on the right track. In today’s world, where everyone’s scrolling through social media before making decisions, including booking treatments, influencer partnerships can be an incredibly effective way to raise visibility, build trust, and fill your appointment calendar.  In fact, a recent survey […]

Why Showing Your Personality Online is the Ultimate Marketing Hack

We all know that for consumers, social media is a massive part of everyday life. Be honest, how many times have you scoped out a brand’s Instagram or TikTok before hitting “add to basket”? Don’t worry, you’re not alone. In fact, around 75% of consumers check social media before making a purchase. That’s why having a social media presence isn’t just important anymore, it’s essential.

Why Hiring an Agency is a Game-Changer for Your Medical Aesthetics Clinic

Let’s be real- running a business is no small task. You constantly have to wear multiple hats, juggling a million things at once. Keeping up with marketing, branding, and strategy can feel like an endless battle- overwhelming, to say the least. Social media is an incredible resource, but sifting through all the information to figure […]

Blogs vs. Newsletters: The Ultimate Glow-Up for Medical Aesthetics Clinics

Picture this: your medical aesthetics clinic is doing great. Your clients are leaving with a glow, your treatments are top-notch, and your schedule is filling up. But let’s be honest- you want more. More clients, more bookings, and more buzz about your clinic. How do you keep the momentum going and attract those extra patients […]

Planning Your 2025 Ads: A Step-by-Step Guide for Success

As we welcome 2025, it’s time to start thinking strategically about your advertising campaigns for the year ahead. Whether you’re running a medical aesthetics clinic, managing a growing business, or working with a marketing agency, well-planned ad campaigns are essential for staying ahead of the competition. In today’s digital-first world, simply creating ads isn’t enough. […]

Going viral: how public campaigns leverage social media virality for brand success

In today’s fast-paced, scroll-happy world, going viral is the dream for brands wanting to make a splash. Whether it’s a clever stunt, an unexpected collaboration, or a share-worthy moment, viral campaigns can propel a brand to new heights. And the best part? You don’t need a blockbuster budget to make it happen. When looking for […]

Another Year, Another Round of Social Media Trends

Let’s dive into what SLAYED and what absolutely needs to STAY in 2024. As we step into 2025, the world of social media is evolving at lightning speed- it can feel like a whirlwind trying to keep up! From shifting user preferences to cutting-edge technologies, staying ahead of the curve is especially important for aesthetics […]

2024 Highlights in UK Medical Aesthetics: A Year of Innovation

As we come to the end of 2024, the medical aesthetics industry in the UK continues to flourish, driven by groundbreaking advancements, a focus on sustainability, and a huge shift toward regenerative medicine. At Quirky Frog, we’re excited to highlight the key trends and milestones that are shaping this transformative year. 1. The Rise of […]

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Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.