The Different Levels of Influencers and what makes them different
If you’re considering working with influencers to promote your medical aesthetics clinic, you’re on the right track. In today’s world, where everyone’s scrolling through social media before making decisions, including booking treatments, influencer partnerships can be an incredibly effective way to raise visibility, build trust, and fill your appointment calendar. In fact, a recent survey […]
Why Hiring an Agency is a Game-Changer for Your Medical Aesthetics Clinic
Let’s be real- running a business is no small task. You constantly have to wear multiple hats, juggling a million things at once. Keeping up with marketing, branding, and strategy can feel like an endless battle- overwhelming, to say the least. Social media is an incredible resource, but sifting through all the information to figure […]
Choosing the Right Social Media Platforms for Your Clinic
In today’s digital world, having a strong social media presence is essential for any clinic operating in the medical aesthetics space. Selecting the right platforms for your social media strategy can make all the difference in driving engagement, lead generation, and visibility. But with so many options available, how do you determine which social media […]
How Micro-Influencers Can Drive Niche Engagement and ROI for Brands
In a crowded digital marketing landscape, brands are always looking for better ways to connect with their audience. One highly successful strategy is partnering with micro-influencers—content creators with follower counts ranging from 1,000 to 100,000. Unlike larger influencers, micro-influencers cultivate strong, personal connections with their niche communities, making their recommendations feel more authentic and trustworthy. […]
Planning Your 2025 Ads: A Step-by-Step Guide for Success
As we welcome 2025, it’s time to start thinking strategically about your advertising campaigns for the year ahead. Whether you’re running a medical aesthetics clinic, managing a growing business, or working with a marketing agency, well-planned ad campaigns are essential for staying ahead of the competition. In today’s digital-first world, simply creating ads isn’t enough. […]
The Importance of PR Goal Setting and Staying Ahead with Key Calendar Dates for Success in Medical Aesthetics
In the ever-evolving medical aesthetics industry, staying visible, relevant, and engaged with your audience is crucial to success. Public relations (PR) plays a vital role in building brand awareness, credibility, and trust. But to maximise the potential of PR, strategic planning and goal setting are essential. Mapping out your PR activities in advance, staying ahead […]
Going viral: how public campaigns leverage social media virality for brand success
In today’s fast-paced, scroll-happy world, going viral is the dream for brands wanting to make a splash. Whether it’s a clever stunt, an unexpected collaboration, or a share-worthy moment, viral campaigns can propel a brand to new heights. And the best part? You don’t need a blockbuster budget to make it happen. When looking for […]
Another Year, Another Round of Social Media Trends
Let’s dive into what SLAYED and what absolutely needs to STAY in 2024. As we step into 2025, the world of social media is evolving at lightning speed- it can feel like a whirlwind trying to keep up! From shifting user preferences to cutting-edge technologies, staying ahead of the curve is especially important for aesthetics […]