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Tag: Marketing

The Role of Storytelling in Modern Marketing

In a constantly changing digital landscape one thing continues to stand the test of time andprove its effectiveness: storytelling. Storytelling is a tool that remains central to how brands buildtrust, connect emotionally, and differentiate themselves.Storytelling is more than a creative exercise – it’s a strategic cornerstone. It helps brands buildtrust, emotional connections, and stand out […]

You’re Not Too Busy for PR – And Here’s Why

We get it. You’re running a clinic. You’re juggling appointments, ordering stock, updating treatment protocols, managing your team, posting on social media (sometimes), and somehow trying to squeeze in lunch. So when someone says, “You should really be doing PR,” your brain screams “Add it to the list!” But here’s the truth: you are not […]

Why Showing Your Personality Online is the Ultimate Marketing Hack

We all know that for consumers, social media is a massive part of everyday life. Be honest, how many times have you scoped out a brand’s Instagram or TikTok before hitting “add to basket”? Don’t worry, you’re not alone. In fact, around 75% of consumers check social media before making a purchase. That’s why having a social media presence isn’t just important anymore, it’s essential.

How Micro-Influencers Can Drive Niche Engagement and ROI for Brands

In a crowded digital marketing landscape, brands are always looking for better ways to connect with their audience. One highly successful strategy is partnering with micro-influencers—content creators with follower counts ranging from 1,000 to 100,000. Unlike larger influencers, micro-influencers cultivate strong, personal connections with their niche communities, making their recommendations feel more authentic and trustworthy. […]

Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.