If you weren’t at Aesthetic Medicine 2025 at Olympia London this year, then you missed out. Quirky Frog was there in full force, bouncing around from booth to booth, and we were lucky enough to support some of our incredible clients while doing it. I’m talking about the fabulous Sofwave, the always-innovative Deleo, and of course, the king of injectables himself- Dr. Steven Land.

From the moment we stepped foot into the venue, it was clear: The future of aesthetics is here, and it’s a whole vibe. We’re talking non-invasive tech that’s changing lives, treatments that promise to make you look and feel rejuvenated, and a whole lot of networking, sharing, and learning. 

First up, let’s talk about Sofwave. Sofwave is a non-invasive treatment that’s been around the block, and it’s still leading the charge in skin rejuvenation and tightening. If you’ve been living under a rock, Sofwave uses cutting-edge technology to get results that are nothing short of magic.

At Aesthetic Medicine 2025, Sofwave wasn’t just a pretty face at the event. They came in HOT with live demos of their advanced technology, and attendees couldn’t get enough. Sofwave has been doing some serious heavy lifting in the industry. If you haven’t heard of them by now, get ready to meet one of your new favourites in the aesthetics world.

Next, we joined forces with Deleo, a company that truly understands how to turn the world of body upside down. They have been going by the motto ‘Body is the New Face’, and we are in total agreement. We saw the CRISTAL Pro (aka fat freezing that actually works with NO DOWNTIME) and the Cellution (the treatment that’s basically a magic wand for cellulite and feels like a relaxing massage). Deleo is all about pushing boundaries and doing things differently. At Aesthetic Medicine 2025, they totally stole the show with their personalised approach to body transformation.

We helped Deleo make some noise, and it worked. The event was filled with excited chatter about their next-level tech and treatments. Whether you’re dealing with stubborn cellulite or just want to take your body contouring game to a whole new level, Deleo was where it was at. And if you missed them but want to be a part of the body revolution, let us know and we’ll put you in touch.

Speaking of Deleo, let’s chat about another session that was super insightful. Two of their experts, Dr. Farid Kazem and Dr. Galyna Selezneva, delivered a talk on patient assessment and the importance of getting it just right when it comes to total body transformation. This wasn’t just about general treatment plans for everyone that walks through your door. This was about truly understanding your patient’s needs, crafting a bespoke treatment plan, and using cutting-edge tools to unlock those jaw-dropping results with Deleo’s technology. So, yeah, if you haven’t been paying attention to Deleo, it’s time to start.

And then there was Dr. Steven Land doing what he does best- educating, sharing insights, and giving us all a lesson in skin regeneration. If you’ve ever wondered about polynucleotides (I mean, who hasn’t, right?), Dr. Land is the man to explain it. His talk about the role of these magical molecules in skin health and regeneration had the crowd hanging on his every word.

But wait, there’s more- Dr. Land also took the stage to chair the Emerging Experts talks (formerly known as “New Blood”). This session is like the Voice of the aesthetic industry, showcasing new voices and ideas from those just starting out in public speaking. Some fresh talent shared their passions, and honestly, watching the next wave of practitioners step into their power was as inspiring as it gets. Congratulations to all those who took the plunge! We know how scary it can be and you all SMASHED it.

The BAMAN Clinical Stage Takeover was another place you needed to be if you’re an aesthetic nurse. Our amazing client, and the new Chair of BAMAN, Amy Bird, led the session with other members of the BAMAN faculty. She shared insights that are shaping clinical standards and offering best practices for the industry at large. If you’re into staying ahead of the curve, BAMAN is your ticket to the future of aesthetics. If you’re an aesthetic nurse practitioner that hasn’t signed up to be a member yet, you can do so here.

And because no aesthetics event would be complete without a little glitz and glam, let’s talk about the Aesthetic Medicine Awards. Our Co-Founder and Creative Director, Lianne Sykes, was there, soaking up all the excitement and cheering on our clients and colleagues. The night celebrated the best of the best, and honestly, it felt like a mini Oscars. The awards honored those who are driving the industry forward with dedication, creativity, and impeccable clinical skills. Huge congratulations to all finalists and winners from the evening!

Now, let’s take a quick look into the future, shall we? Aesthetic Medicine 2025 wasn’t just about the latest trends- it was a roadmap to the future of aesthetics. A few things stood out to us:

1. Polynucleotides are here to stay. This treatment is all about regenerating skin, improving its overall health, and reversing signs of aging. We can see why it’s quickly becoming a go-to for clinics across the globe.
   
2. Personalised treatments are no longer a “nice-to-have.” With so many tools and technologies at our disposal, tailoring treatments to each patient’s unique needs is now the standard. We’re talking about bespoke skincare, body contouring, and fat-freezing that’s totally made-to-order.
   
3. Education is EVERYTHING. This wasn’t just a buzzword thrown around at the event- it’s a genuine desire from both patients and practitioners to know more, to understand better, and to get it right.
   
4. Trust and ethics are the foundation of everything. The industry has been under the microscope, and now more than ever, clinics that lead with integrity and transparency are the ones that will thrive.
   

So there you have it- Aesthetic Medicine 2025 in a nutshell. It was a whirlwind of innovation, education, and just downright amazing energy. And if you’re not feeling the FOMO right now, then we did something wrong! Quirky Frog is beyond proud to be part of this journey with our clients, bringing their incredible work to the forefront, amplifying their voices, and making sure the world knows just how much awesomeness they’re contributing to the aesthetics industry.From tech breakthroughs to thought leadership, we can’t wait to see what the next event brings.  Until next time, Aesthetic Medicine! ????✨