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Author: Sinéad

Senior Lead PR Manager

The Power of Brand Ambassadors and KOLs in the Medical Aesthetics Industry

How strategic partnerships can elevate your brand visibility, grow trust, and bring your marketing to life. In a world where aesthetics clinics and skincare brands are constantly popping up on our feeds, cutting through the noise has never been more important, or more difficult. What once worked in traditional marketing is no longer enough. Audiences […]

Q2 at Quirky Frog: Talks, Travels, Treatments & So Much More

What we got up to April–June 2025  Somehow, we’ve blinked and Quarter 2 is over. And as always, it’s been an absolute whirlwind of events, exciting projects, amazing clients, travel, birthdays, and big wins (with a few tears along the way). So here’s your behind-the-scenes look at what the Quirky Frog team has been up […]

Aesthetic Medicine 2025: A Day of Innovation, Collaboration, and Inspiration

If you weren’t at Aesthetic Medicine 2025 at Olympia London this year, then you missed out. Quirky Frog was there in full force, bouncing around from booth to booth, and we were lucky enough to support some of our incredible clients while doing it. I’m talking about the fabulous Sofwave, the always-innovative Deleo, and of […]

Celebrating International Nurses Day: Why We Love Our Aesthetic Nurses

At Quirky Frog, we’re known for the social media strategy, the marketing magic, and the PR wins- but this week, we’re putting the spotlight where it truly belongs: on the incredible nurses who make the aesthetics industry what it is. This International Nurses Day, we want to say thank you. Thank you to the nurses […]

You’re Not Too Busy for PR – And Here’s Why

We get it. You’re running a clinic. You’re juggling appointments, ordering stock, updating treatment protocols, managing your team, posting on social media (sometimes), and somehow trying to squeeze in lunch. So when someone says, “You should really be doing PR,” your brain screams “Add it to the list!” But here’s the truth: you are not […]

Quirky Frog Q1 Round-Up: What We’ve Been Up To in 2025 So Far!

We’ve officially wrapped up the first quarter of 2025, and what a busy and exciting start to the year it has been for Quirky Frog. From webinars and speaking engagements to major industry events and awards, our team has been buzzing across the aesthetics landscape, supporting our wonderful clients and showcasing our expertise in social […]

Blogs vs. Newsletters: The Ultimate Glow-Up for Medical Aesthetics Clinics

Picture this: your medical aesthetics clinic is doing great. Your clients are leaving with a glow, your treatments are top-notch, and your schedule is filling up. But let’s be honest- you want more. More clients, more bookings, and more buzz about your clinic. How do you keep the momentum going and attract those extra patients […]

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Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.