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Author: Sinéad

Senior Lead PR Manager

How to Take Before & Afters And Why They’re Essential for Your Clinic

If there’s one piece of content that has the power to transform your marketing as a clinic, it’s your before and after photos. They’re not just pretty pictures or a filler post, they’re evidence. The visual representation of your skill, your ethics, and your results. Done well, they can build credibility, attract new business, and […]

Quirky Frog at CCR 2025: Our Highlights, Insights & Key Takeaways

The CCR conference is always one of the biggest dates in the calendar for the medical aesthetics industry, and this year was no exception. From inspiring talks and panel discussions to brand showcases and networking with the best in the business, CCR 2025 was a chance for the Quirky Frog team to connect, learn, and […]

How to Launch a New Treatment in Your Clinic (and Actually See ROI)

Launching a new treatment is one of the most exciting steps you can take as a clinic. It can open doors to new patient demographics, reinvigorate your brand, and drive serious growth. But here’s the truth: simply adding a new treatment to your menu won’t automatically fill your diary. If people don’t know about it, […]

How to Build Relationships with Local Journalists (Without Being Pushy)

If you’ve ever tried to get your clinic featured in the press, you’ll know one of the biggest hurdles is figuring out how to approach journalists. They’re busy, their inboxes are overflowing, and they’ve probably heard from ten other business owners that day. But journalists need you just as much as you need them. Without […]

Writing Press-Worthy Case Studies: What Journalists Look For

As a clinic owner, you know you deliver amazing treatments, but journalists aren’t just looking for ‘nice results’. They’re looking for stories that connect with their readers, stand out from the competition, and tick all the boxes of what makes a truly newsworthy feature. So how do we create that in order to get you […]

5 Posts Every Clinic Needs on Their Feed (and Why They Matter More Than You Think)

If you’re running a medical aesthetics clinic, chances are you’re juggling a hundred spinning plates- clients, treatments, admin, training, CQC, suppliers, and trying to squeeze in the odd banana in between. So when we say you should be thinking about what content you’re posting on Instagram, we get the eye rolls, sighs and stress headaches. […]

Why PR Isn’t Just for Big Brands (and How Clinics Can Benefit Too)

The power of press, positioning, and patient trust without needing a celebrity budget. Public relations. It’s a phrase that might conjure up images of glossy mag campaigns, luxury brand launches, or five-star parties packed with influencers and editors sipping champagne. And yes, all of that is PR, but it’s also just one end of a […]

The Power of Brand Ambassadors and KOLs in the Medical Aesthetics Industry

How strategic partnerships can elevate your brand visibility, grow trust, and bring your marketing to life. In a world where aesthetics clinics and skincare brands are constantly popping up on our feeds, cutting through the noise has never been more important, or more difficult. What once worked in traditional marketing is no longer enough. Audiences […]

Q2 at Quirky Frog: Talks, Travels, Treatments & So Much More

What we got up to April–June 2025  Somehow, we’ve blinked and Quarter 2 is over. And as always, it’s been an absolute whirlwind of events, exciting projects, amazing clients, travel, birthdays, and big wins (with a few tears along the way). So here’s your behind-the-scenes look at what the Quirky Frog team has been up […]

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Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.