How Speaking Opportunities Can Increase Your Reach (And Why You Should Stop Avoiding Them)
Does the thought of public speaking make you want to throw up? Same. Three years ago, I was the person who used to avoid even introducing myself in a crowded room, and yet this year, I spoke on stage at CCR, one of the biggest events in medical aesthetics. And, unexpectedly, it changed my confidence […]
What Is Crisis PR (And Why It’s So Important For Your Clinic)
If you run a medical aesthetics clinic, you already know that your reputation is everything. It’s the reason clients choose you over the chain clinic down the road. It’s what builds on your bookings, your credibility, and your ability to grow. You might already have your clinic marketing nailed with a smart social media strategy, […]
Why Opting for a PR Agency Can Be Beneficial: Time, Connections & The Power of Storytelling
In an industry as fast-moving and competitive as medical aesthetics, visibility isn’t optional, it’s essential. You can have the most skilled hands, the safest treatments, and the most beautiful clinic in the world, but if no one knows about it, growth will always be slow. That’s where PR (Public Relations) comes in, and more specifically, […]
How to Take Before & Afters And Why They’re Essential for Your Clinic
If there’s one piece of content that has the power to transform your marketing as a clinic, it’s your before and after photos. They’re not just pretty pictures or a filler post, they’re evidence. The visual representation of your skill, your ethics, and your results. Done well, they can build credibility, attract new business, and […]
Quirky Frog at CCR 2025: Our Highlights, Insights & Key Takeaways
The CCR conference is always one of the biggest dates in the calendar for the medical aesthetics industry, and this year was no exception. From inspiring talks and panel discussions to brand showcases and networking with the best in the business, CCR 2025 was a chance for the Quirky Frog team to connect, learn, and […]
How to Launch a New Treatment in Your Clinic (and Actually See ROI)
Launching a new treatment is one of the most exciting steps you can take as a clinic. It can open doors to new patient demographics, reinvigorate your brand, and drive serious growth. But here’s the truth: simply adding a new treatment to your menu won’t automatically fill your diary. If people don’t know about it, […]
How to Build Relationships with Local Journalists (Without Being Pushy)
If you’ve ever tried to get your clinic featured in the press, you’ll know one of the biggest hurdles is figuring out how to approach journalists. They’re busy, their inboxes are overflowing, and they’ve probably heard from ten other business owners that day. But journalists need you just as much as you need them. Without […]
Writing Press-Worthy Case Studies: What Journalists Look For
As a clinic owner, you know you deliver amazing treatments, but journalists aren’t just looking for ‘nice results’. They’re looking for stories that connect with their readers, stand out from the competition, and tick all the boxes of what makes a truly newsworthy feature. So how do we create that in order to get you […]
5 Posts Every Clinic Needs on Their Feed (and Why They Matter More Than You Think)
If you’re running a medical aesthetics clinic, chances are you’re juggling a hundred spinning plates- clients, treatments, admin, training, CQC, suppliers, and trying to squeeze in the odd banana in between. So when we say you should be thinking about what content you’re posting on Instagram, we get the eye rolls, sighs and stress headaches. […]
Why PR Isn’t Just for Big Brands (and How Clinics Can Benefit Too)
The power of press, positioning, and patient trust without needing a celebrity budget. Public relations. It’s a phrase that might conjure up images of glossy mag campaigns, luxury brand launches, or five-star parties packed with influencers and editors sipping champagne. And yes, all of that is PR, but it’s also just one end of a […]