The Business Benefits of Being Active on Social Media (Even If You’re Busy)
Running a business often feels like spinning plates. Between managing operations, looking after clients or customers, and keeping the books in order, the thought of adding “post on Instagram” or “reply to comments on LinkedIn” to your to-do list can feel overwhelming. For many owners and managers, social media ends up slipping to the bottom […]
How to Plan Your Quarterly Content Like a Pro
Feeling the pressure to post every week but not sure what to post, when, or why? Planning your quarterly content can feel overwhelming, but it doesn’t need to. Think of it like crafting a season of your favourite show, you need a big idea, recurring themes, standout episodes, and a cliffhanger or two to keep […]
How PR Can Improve Your Social Media (And Why You Should Be Using Both)
When it comes to building a strong online presence, a lot of businesses still think of public relations and social media as two separate strategies. But the truth is, the most successful brands are using them hand in hand, and when done right, the results speak for themselves. Think of PR as the foundation: it’s […]
Why Showing Your Personality Online is the Ultimate Marketing Hack
We all know that for consumers, social media is a massive part of everyday life. Be honest, how many times have you scoped out a brand’s Instagram or TikTok before hitting “add to basket”? Don’t worry, you’re not alone. In fact, around 75% of consumers check social media before making a purchase. That’s why having a social media presence isn’t just important anymore, it’s essential.
ACE Conference 2025: A Weekend to Remember!
What a weekend! The Quirky Frog team had an incredible time at ACE Conference 2025, diving into the latest innovations in aesthetics, capturing some amazing content, and celebrating the industry’s finest at the Aesthetics Awards on Saturday night. A massive thank you to Shannon Kilgariff, Editor-in-Chief of the Aesthetics Journal, for putting on such an […]
Going viral: how public campaigns leverage social media virality for brand success
In today’s fast-paced, scroll-happy world, going viral is the dream for brands wanting to make a splash. Whether it’s a clever stunt, an unexpected collaboration, or a share-worthy moment, viral campaigns can propel a brand to new heights. And the best part? You don’t need a blockbuster budget to make it happen. When looking for […]