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Tag: social media

Managing Your Socials During Busy Periods: How to Stay Consistent, Creative and Effective

Running social media for a business is challenging on a regular day, but what happens when everything gets busy? Whether it’s end-of-year campaigns, product launches, or seasonal peaks, periods of high activity can push your social channels to the limit. At Quirky Frog, we know that keeping content consistent, meaningful, and on-brand during hectic times […]

Quirky Frog at RAMCE 2025: Our Highlights, Connections & Favourite Moments

There’s something uniquely energising about RAMCE. Even before the first session begins there is a sense that everyone in the room is here not just to observe the future of regenerative aesthetics, but to actively build it. As the UK’s premier conference dedicated to advancing regenerative aesthetic medicine, RAMCE has carved out a space unlike […]

Prioritising Mental Health in the Workplace: Why Wellness Matters for Your Team

October marks Mental Health Awareness Month, a reminder that looking after our minds is just as important as caring for our bodies. While conversations around mental health have come a long way, the workplace can still be a challenging environment. Deadlines, responsibilities, and day-to-day pressures can take their toll, which is why businesses of all […]

How to Take Before & Afters And Why They’re Essential for Your Clinic

If there’s one piece of content that has the power to transform your marketing as a clinic, it’s your before and after photos. They’re not just pretty pictures or a filler post, they’re evidence. The visual representation of your skill, your ethics, and your results. Done well, they can build credibility, attract new business, and […]

Quirky Frog at CCR 2025: Our Highlights, Insights & Key Takeaways

The CCR conference is always one of the biggest dates in the calendar for the medical aesthetics industry, and this year was no exception. From inspiring talks and panel discussions to brand showcases and networking with the best in the business, CCR 2025 was a chance for the Quirky Frog team to connect, learn, and […]

How to Launch a New Treatment in Your Clinic (and Actually See ROI)

Launching a new treatment is one of the most exciting steps you can take as a clinic. It can open doors to new patient demographics, reinvigorate your brand, and drive serious growth. But here’s the truth: simply adding a new treatment to your menu won’t automatically fill your diary. If people don’t know about it, […]

Creating a Consistent Brand Aesthetic Across Your Clinic and Your Instagram

In the world of medical aesthetics, first impressions matter. Patients form an opinion about your clinic long before they step through the door, often the moment they land on your Instagram page. That’s why creating a consistent brand aesthetic both online and offline is so important. It’s not just about looking polished; it’s about building […]

How to Build a Content Strategy That Converts

Conversions are the true measure of content marketing success, whether that’s signing up for a newsletter, booking a consultation, or making a purchase. However, we see so many businesses produce blogs and social posts without a clear framework for how those efforts connect to conversions. This is where a content strategy that converts comes in. […]

The Business Benefits of Being Active on Social Media (Even If You’re Busy)

Running a business often feels like spinning plates. Between managing operations, looking after clients or customers, and keeping the books in order, the thought of adding “post on Instagram” or “reply to comments on LinkedIn” to your to-do list can feel overwhelming. For many owners and managers, social media ends up slipping to the bottom […]

How to Promote Treatments Without Being Too Salesy

If you work in aesthetics or wellness, you’ve probably felt the tension between wanting to promote your treatments and not wanting to sound pushy. You want people to know what you offer, but you also want them to trust you, and no one likes feeling like they’re being “sold to.” Here’s the good news: you […]

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Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.