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Tag: community

Quirky Frog at CCR 2025: Our Highlights, Insights & Key Takeaways

The CCR conference is always one of the biggest dates in the calendar for the medical aesthetics industry, and this year was no exception. From inspiring talks and panel discussions to brand showcases and networking with the best in the business, CCR 2025 was a chance for the Quirky Frog team to connect, learn, and […]

How to Launch a New Treatment in Your Clinic (and Actually See ROI)

Launching a new treatment is one of the most exciting steps you can take as a clinic. It can open doors to new patient demographics, reinvigorate your brand, and drive serious growth. But here’s the truth: simply adding a new treatment to your menu won’t automatically fill your diary. If people don’t know about it, […]

Creating a Consistent Brand Aesthetic Across Your Clinic and Your Instagram

In the world of medical aesthetics, first impressions matter. Patients form an opinion about your clinic long before they step through the door, often the moment they land on your Instagram page. That’s why creating a consistent brand aesthetic both online and offline is so important. It’s not just about looking polished; it’s about building […]

The Business Benefits of Being Active on Social Media (Even If You’re Busy)

Running a business often feels like spinning plates. Between managing operations, looking after clients or customers, and keeping the books in order, the thought of adding “post on Instagram” or “reply to comments on LinkedIn” to your to-do list can feel overwhelming. For many owners and managers, social media ends up slipping to the bottom […]

5 Posts Every Clinic Needs on Their Feed (and Why They Matter More Than You Think)

If you’re running a medical aesthetics clinic, chances are you’re juggling a hundred spinning plates- clients, treatments, admin, training, CQC, suppliers, and trying to squeeze in the odd banana in between. So when we say you should be thinking about what content you’re posting on Instagram, we get the eye rolls, sighs and stress headaches. […]

The Different Levels of Influencers and what makes them different

If you’re considering working with influencers to promote your medical aesthetics clinic, you’re on the right track. In today’s world, where everyone’s scrolling through social media before making decisions, including booking treatments, influencer partnerships can be an incredibly effective way to raise visibility, build trust, and fill your appointment calendar.  In fact, a recent survey […]

Why Hiring an Agency is a Game-Changer for Your Medical Aesthetics Clinic

Let’s be real- running a business is no small task. You constantly have to wear multiple hats, juggling a million things at once. Keeping up with marketing, branding, and strategy can feel like an endless battle- overwhelming, to say the least. Social media is an incredible resource, but sifting through all the information to figure […]

Choosing the Right Social Media Platforms for Your Clinic

In today’s digital world, having a strong social media presence is essential for any clinic operating in the medical aesthetics space. Selecting the right platforms for your social media strategy can make all the difference in driving engagement, lead generation, and visibility. But with so many options available, how do you determine which social media […]

How Micro-Influencers Can Drive Niche Engagement and ROI for Brands

In a crowded digital marketing landscape, brands are always looking for better ways to connect with their audience. One highly successful strategy is partnering with micro-influencers—content creators with follower counts ranging from 1,000 to 100,000. Unlike larger influencers, micro-influencers cultivate strong, personal connections with their niche communities, making their recommendations feel more authentic and trustworthy. […]

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Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.