In the fast-paced world of aesthetic medicine, skincare, and treatments, staying ahead of the curve is all about visibility, engagement, and a strong digital presence. If you’re running a clinic, working as an aesthetic nurse, doctor, or practitioner, then content days are your secret weapon. Done right, they can transform your social media, drive lead generation, and elevate your marketing strategy.

But how do you maximise your time, create compelling content, and ensure your campaigns bring real conversion? Let’s dive in!

First of all what are content days, and why do they matter?

A content day is a dedicated session where you plan, create, and capture high-quality content for your social media, PR, and digital marketing efforts. Instead of scrambling for content last minute, you strategically create a bank of assets—images and videos—that align with your brand’s goals.

In aesthetics, content days are a game-changer because they help showcase your treatments with professional visuals, establish your clinic’s credibility through real patients and results, give you high-quality material, streamline your workflow to keep you ahead with content, and reinforce your brand identity to set you apart from competitors. We always say to think of your social media as your digital shop window!

Step 1: Setting Clear Goals

Before your content day, ask yourself: What do I want to achieve? Are you launching a new treatment? Do you want to push a specific skincare product? Are you focusing on boosting engagement rate on Instagram? Do you need more video or high quality still imagery? Do you want to highlight your clinic’s expertise and build trust with your audience? Having a clear strategy means you can curate your content with intent, ensuring you get the best ROI (Return on Investment) for all of your hard work..

Make sure that you have models booked in. This sounds really obvious, but believe us, ensuring you have the right models and for the right treatments is key. You don’t just want to be thinking about the treatments that you want to be promoting today, tomorrow or next week, but you’ve got to be thinking about three months in advance. This content is made to last and, if done properly, should last you about a quarter. Planning for seasonality is also key—consider which treatments are more popular during different times of the year and ensure you capture content that remains relevant.

Step 2: Organising Your Models & Patients

To create authentic, relatable content, you’ll need real people, but this takes planning! Ensure models/patients sign consent forms for marketing use, and offering an incentive like a discount on future treatments can encourage participation. Reach out via social media with a model call to influencers, or your existing patient base. Keep a tight schedule to avoid delays and maximise shooting time. Diversity matters, so ensure representation by featuring a range of patients to showcase different treatments and results. A well-balanced mix of new clients and returning patients will add authenticity and variety to your marketing materials.

Step 3: Consent & Legal Considerations

Okay, so you’ve got the models through the door, what now? It’s really key to make sure that you have full consent to be posting their footage online. At Quirky Frog we provide a consent form that ensures everything is signed, sealed, and delivered prior to posting the content. Having this documentation in place protects both your clinic and your models while ensuring that your content can be used without issue. In addition, keeping digital and physical records of consent forms can be useful for future reference and compliance.

Step 4: Content Creation Strategy

1. Photography & Video Editing

High-quality imagery is crucial in the aesthetics industry. Invest in a good camera, high quality phone or an external team. Videos (before & afters, procedure explanations, patient testimonials) perform exceptionally well on Instagram Reels, TikTok, and YouTube Shorts. Consider a range of shots to highlight intricate details of procedures and use professional lighting to enhance the clarity and appeal of your visuals. Including a combination of raw behind-the-scenes footage and polished, edited visuals ensures a good balance between professionalism and authenticity.

2. Storytelling & Publicity

People love a good transformation story. Focus on storytelling by highlighting patient journeys. Capture real reactions, results, and expert insights to create compelling narratives for PR and outreach. Feature yourselves discussing your approach and expertise- people land on your page because they want to see YOU, so don’t be afraid to get behind the camera, it’s a lot easier to do so in one designated filming session- get in that zone! Ensure you are utilising your patients to the maximum, capturing testimonials and their patient journeys on the day helps to build trust and community on your page.

3. Diversified Content Types

Don’t rely on just one format. Consider all the types of content you want to be sharing over the coming months. Don’t be afraid to switch it up by incorporating behind-the-scenes footage to humanise your brand, hopping on popular aesthetic medicine trends, skincare tips to position yourself as an expert, Q&A videos answering common treatment queries, polls & quizzes for engagement, and live sessions with an aesthetic doctor or aesthetic nurse answering real-time questions. A mix of educational, promotional, and interactive content will keep your audience engaged over time.

Step 5: Maximising Efficiency

Planning your day is ultimately what’s going to make it run as smoothly as possible. Our top tip would always be to make sure if you’re doing team pictures or pieces to camera to get these at the start of the day when everyone is fresh-faced and camera-ready. These days are really busy, so eliminating any stress beforehand is vital to making the most out of the day. 

Batch content creation by filming multiple videos in one go. Plan your outfits and setups to ensure variety while maintaining brand consistency. Have a shot list so you know what visuals you need in advance. Making sure that all team members are briefed and aligned with the day’s schedule will prevent last-minute hiccups.

Final Thoughts: Consistency is Key

A successful content day isn’t a one-off event—it’s part of a bigger marketing strategy. By consistently planning, executing, and optimising your content, you’ll create a powerful digital presence that drives growth, conversion, and lasting brand loyalty. We suggest a quarterly content shoot, these help you plan in advance, whilst ensuring you have a batch of relevant content to be sharing all year round. 

With a structured approach, a strong visual presence, your clinic can stand out in the competitive aesthetics market. Don’t be afraid to be you, that’s all people want!Looking to plan your next Content Day? Enquire with Quirky Frog today!