Quirky Frog

What a whirlwind four days it’s been at IMCAS Paris 2024 — the largest medical aesthetics congress in Europe and an absolute powerhouse of knowledge, innovation, and global networking. As the heart of the aesthetics world converged in Paris, Lianne and Meg from Quirky Frog were right there, soaking up every moment, supporting our clients, and creating dynamic, real-time content to showcase the energy of this phenomenal event.

Why IMCAS Matters (and Why Quirky Frog Had to Be There)

IMCAS isn’t just a congress; it’s where the future of aesthetic medicine unfolds. From exclusive product launches to groundbreaking symposiums led by world-renowned experts, this event sets the tone for the trends and technologies that will shape the industry in the year ahead.

For us at Quirky Frog, attending IMCAS is more than just being present—it’s about capturing the pulse of the industry. We provided real-time content creation, delivering in-the-moment posts that amplified our clients’ presence and showcased the incredible milestones achieved during the congress. This on-the-ground approach ensures our clients’ brands remain front and center in the fast-paced digital landscape.

Celebrating 20 Years of Plinest® Polynucleotides

One of the standout moments was celebrating 20 years of Plinest®, the pioneers of Polynucleotides in aesthetic medicine. The excitement kicked off with an inspiring symposium featuring Dr Steven Land and Dr Olivia Mccabe-Robinson, who shared cutting-edge insights into the science and transformative power behind Plinest® Polynucleotides HPT®.

We were honored to join Mastelli and guests from DermaFocus for an unforgettable dinner, where plans for 2025 and beyond were discussed—and let’s just say, the future of regenerative aesthetics looks incredibly bright. With Plinest treatments growing by an astonishing +800% and clinching the Aesthetics Award for Best New Product, it’s clear that polynucleotides are here to stay and thrive.

Deleo: 15 Years of Innovation in Body Layering Devices

We also had the privilege of supporting Deleo as they celebrated 15 years of innovation in the field of body contouring. Their symposium highlighted the success of Cristal Pro, the gold standard in Cryolipolysis, known for treating thousands of patients with zero adverse effects.

Hearing firsthand from top doctors and surgeons who rely on Deleo’s devices reaffirmed their commitment to safety, efficacy, and continuous improvement. The conversations showcased why Deleo is an unrivaled leader in body contouring innovation and a name to watch, especially as they continue to expand in the UK market.

ALLSKIN | MED: A Sneak Peek at What’s Next

Of course, we couldn’t miss the buzz around ALLSKIN | MED.  Dr Paris Acharya teased exciting new products focused on Barrier Recovery during IMCAS, and while details are under wraps for now, we can’t wait for the official reveal at ACE in London this March. Trust us—this is one to watch.

Sofwave™ Pure Impact™: The Future of Non-Invasive Aesthetics

Another major highlight was the Sofwave™ symposium, featuring the brilliant minds of Dr Jenny Doyle and Dr Munir Somji, alongside an international panel of experts. With the rising number of weight loss patients, the need for holistic aesthetic approaches has never been greater.

Sofwave™’s new Pure Impact™ device, which integrates plyometric principles into EMS technology, is a game-changer for non-invasive muscle toning. It’s designed to deliver unparalleled results, and hearing about its clinical efficacy directly from global experts made it clear: this is the future of body sculpting.

Prollenium IMCAS Party 

We had an incredible time attending the Prollenium IMCAS Party, celebrating alongside industry friends and colleagues. Revanesse and SoftFil are widely used among our clients, so it was fantastic to connect with the teams behind these trusted brands. We had the pleasure of celebrating with Katie Vaughn and the Prollenium team, as well as our client Dr. Steven Land and friends Dawn Attwell from Therapy House. It was a night filled with laughter, meaningful conversations, and toasting to the continued success within the aesthetics community.

More Than Just Business: Capturing the Magic of Paris

While our schedule was packed, we managed to squeeze in some time to capture the beauty of Paris through daily content shoots with Caroline Hall, founder of R&R Aesthetics, in Leeds. There’s something magical about combining the elegance of Parisian streets with the vibrancy of aesthetic medicine.

Recommendations:

  • Moulin Rouge Experience: Before the conference began, we joined Katie Hughes Dawkins, Caroline Hall, Mel Reccia, and Jessica Costa for an unforgettable evening at Moulin Rouge! The show was spectacular, filled with vibrant performances and Parisian flair. Next year, we have Crazy Horse on our list to try!
  • Dinner at Siena: On Friday evening, we enjoyed a delicious dinner with Katie Hughes Dawkins and Caroline Hall at Siena, a hot spot for the famous. Fun fact: we even saw Kris Jenner’s plate on the wall — a true highlight for Lianne (her icon!).
  • Eiffel Tower Adventures: Saturday gave us the afternoon and evening to explore the charming streets of Paris. We witnessed the twinkling lights of the Eiffel Tower, an enchanting sight that never gets old. For the perfect photo opportunity, we headed to Avenue de Camoens, a public avenue offering one of the best views of the Eiffel Tower.

Connecting with industry friends, making new partnerships, and being part of inspiring conversations were the icing on the cake. If we didn’t catch you this time, we can’t wait to see you at ACE and AMWC soon!

For us, IMCAS is more than just an event; it’s an opportunity to:

  • Support our clients with real-time content that maximises their visibility.
  • Capture industry insights and be among the first to learn about new product launches.
  • Build authentic connections with leaders, innovators, and practitioners shaping the future of aesthetics.

At Quirky Frog, we don’t just attend events—we amplify them. We ensure our clients’ voices are heard, their milestones celebrated, and their stories shared with the world.

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Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.