The Different Levels of Influencers and what makes them different

If you’re considering working with influencers to promote your medical aesthetics clinic, you’re on the right track. In today’s world, where everyone’s scrolling through social media before making decisions, including booking treatments, influencer partnerships can be an incredibly effective way to raise visibility, build trust, and fill your appointment calendar. In fact, a recent survey […]
You’re Not Too Busy for PR – And Here’s Why

We get it. You’re running a clinic. You’re juggling appointments, ordering stock, updating treatment protocols, managing your team, posting on social media (sometimes), and somehow trying to squeeze in lunch. So when someone says, “You should really be doing PR,” your brain screams “Add it to the list!” But here’s the truth: you are not […]
Choosing the Right Social Media Platforms for Your Clinic

In today’s digital world, having a strong social media presence is essential for any clinic operating in the medical aesthetics space. Selecting the right platforms for your social media strategy can make all the difference in driving engagement, lead generation, and visibility. But with so many options available, how do you determine which social media […]
Blogs vs. Newsletters: The Ultimate Glow-Up for Medical Aesthetics Clinics

Picture this: your medical aesthetics clinic is doing great. Your clients are leaving with a glow, your treatments are top-notch, and your schedule is filling up. But let’s be honest- you want more. More clients, more bookings, and more buzz about your clinic. How do you keep the momentum going and attract those extra patients […]
The Importance of PR Goal Setting and Staying Ahead with Key Calendar Dates for Success in Medical Aesthetics

In the ever-evolving medical aesthetics industry, staying visible, relevant, and engaged with your audience is crucial to success. Public relations (PR) plays a vital role in building brand awareness, credibility, and trust. But to maximise the potential of PR, strategic planning and goal setting are essential. Mapping out your PR activities in advance, staying ahead […]
Why Christmas is the Perfect Time to Strengthen Client Relationships and How to Do It

Christmas – it’s the most wonderful time of the year for tinsel, festive lights, and strengthening client relationships through a bit of clever PR. While everyone else is busy buying presents and planning Christmas dinner, the holiday season presents a golden opportunity for businesses to connect with patients in ways that are thoughtful, genuine, and […]