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Tag: PR

Quirky Frog at CCR 2025: Our Highlights, Insights & Key Takeaways

The CCR conference is always one of the biggest dates in the calendar for the medical aesthetics industry, and this year was no exception. From inspiring talks and panel discussions to brand showcases and networking with the best in the business, CCR 2025 was a chance for the Quirky Frog team to connect, learn, and […]

How to Launch a New Treatment in Your Clinic (and Actually See ROI)

Launching a new treatment is one of the most exciting steps you can take as a clinic. It can open doors to new patient demographics, reinvigorate your brand, and drive serious growth. But here’s the truth: simply adding a new treatment to your menu won’t automatically fill your diary. If people don’t know about it, […]

How to Build Relationships with Local Journalists (Without Being Pushy)

If you’ve ever tried to get your clinic featured in the press, you’ll know one of the biggest hurdles is figuring out how to approach journalists. They’re busy, their inboxes are overflowing, and they’ve probably heard from ten other business owners that day. But journalists need you just as much as you need them. Without […]

How to Build a Content Strategy That Converts

Conversions are the true measure of content marketing success, whether that’s signing up for a newsletter, booking a consultation, or making a purchase. However, we see so many businesses produce blogs and social posts without a clear framework for how those efforts connect to conversions. This is where a content strategy that converts comes in. […]

Writing Press-Worthy Case Studies: What Journalists Look For

As a clinic owner, you know you deliver amazing treatments, but journalists aren’t just looking for ‘nice results’. They’re looking for stories that connect with their readers, stand out from the competition, and tick all the boxes of what makes a truly newsworthy feature. So how do we create that in order to get you […]

Why PR Isn’t Just for Big Brands (and How Clinics Can Benefit Too)

The power of press, positioning, and patient trust without needing a celebrity budget. Public relations. It’s a phrase that might conjure up images of glossy mag campaigns, luxury brand launches, or five-star parties packed with influencers and editors sipping champagne. And yes, all of that is PR, but it’s also just one end of a […]

The Different Levels of Influencers and what makes them different

If you’re considering working with influencers to promote your medical aesthetics clinic, you’re on the right track. In today’s world, where everyone’s scrolling through social media before making decisions, including booking treatments, influencer partnerships can be an incredibly effective way to raise visibility, build trust, and fill your appointment calendar.  In fact, a recent survey […]

You’re Not Too Busy for PR – And Here’s Why

We get it. You’re running a clinic. You’re juggling appointments, ordering stock, updating treatment protocols, managing your team, posting on social media (sometimes), and somehow trying to squeeze in lunch. So when someone says, “You should really be doing PR,” your brain screams “Add it to the list!” But here’s the truth: you are not […]

Choosing the Right Social Media Platforms for Your Clinic

In today’s digital world, having a strong social media presence is essential for any clinic operating in the medical aesthetics space. Selecting the right platforms for your social media strategy can make all the difference in driving engagement, lead generation, and visibility. But with so many options available, how do you determine which social media […]

Blogs vs. Newsletters: The Ultimate Glow-Up for Medical Aesthetics Clinics

Picture this: your medical aesthetics clinic is doing great. Your clients are leaving with a glow, your treatments are top-notch, and your schedule is filling up. But let’s be honest- you want more. More clients, more bookings, and more buzz about your clinic. How do you keep the momentum going and attract those extra patients […]

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Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.