How Speaking Opportunities Can Increase Your Reach (And Why You Should Stop Avoiding Them)
Does the thought of public speaking make you want to throw up? Same. Three years ago, I was the person who used to avoid even introducing myself in a crowded room, and yet this year, I spoke on stage at CCR, one of the biggest events in medical aesthetics. And, unexpectedly, it changed my confidence […]
What Is Crisis PR (And Why It’s So Important For Your Clinic)
If you run a medical aesthetics clinic, you already know that your reputation is everything. It’s the reason clients choose you over the chain clinic down the road. It’s what builds on your bookings, your credibility, and your ability to grow. You might already have your clinic marketing nailed with a smart social media strategy, […]
Why Opting for a PR Agency Can Be Beneficial: Time, Connections & The Power of Storytelling
In an industry as fast-moving and competitive as medical aesthetics, visibility isn’t optional, it’s essential. You can have the most skilled hands, the safest treatments, and the most beautiful clinic in the world, but if no one knows about it, growth will always be slow. That’s where PR (Public Relations) comes in, and more specifically, […]
Prioritising Mental Health in the Workplace: Why Wellness Matters for Your Team
October marks Mental Health Awareness Month, a reminder that looking after our minds is just as important as caring for our bodies. While conversations around mental health have come a long way, the workplace can still be a challenging environment. Deadlines, responsibilities, and day-to-day pressures can take their toll, which is why businesses of all […]
Quirky Frog at CCR 2025: Our Highlights, Insights & Key Takeaways
The CCR conference is always one of the biggest dates in the calendar for the medical aesthetics industry, and this year was no exception. From inspiring talks and panel discussions to brand showcases and networking with the best in the business, CCR 2025 was a chance for the Quirky Frog team to connect, learn, and […]
How to Launch a New Treatment in Your Clinic (and Actually See ROI)
Launching a new treatment is one of the most exciting steps you can take as a clinic. It can open doors to new patient demographics, reinvigorate your brand, and drive serious growth. But here’s the truth: simply adding a new treatment to your menu won’t automatically fill your diary. If people don’t know about it, […]
The Business Benefits of Being Active on Social Media (Even If You’re Busy)
Running a business often feels like spinning plates. Between managing operations, looking after clients or customers, and keeping the books in order, the thought of adding “post on Instagram” or “reply to comments on LinkedIn” to your to-do list can feel overwhelming. For many owners and managers, social media ends up slipping to the bottom […]
Writing Press-Worthy Case Studies: What Journalists Look For
As a clinic owner, you know you deliver amazing treatments, but journalists aren’t just looking for ‘nice results’. They’re looking for stories that connect with their readers, stand out from the competition, and tick all the boxes of what makes a truly newsworthy feature. So how do we create that in order to get you […]
How to Promote Treatments Without Being Too Salesy
If you work in aesthetics or wellness, you’ve probably felt the tension between wanting to promote your treatments and not wanting to sound pushy. You want people to know what you offer, but you also want them to trust you, and no one likes feeling like they’re being “sold to.” Here’s the good news: you […]
Why Marketing Your Clinic Is Like Caring for Your Skin (Even a Little Goes a Long Way)
AKA: Why Your Clinic Needs a Marketing Budget (Even a Small One) If you run a skin clinic, med spa or medical aesthetic business, you already know the power of consistency when it comes to skincare. You wouldn’t expect a single facial to clear someone’s acne or one dose of Profhilo to transform their skin […]