Quirky Frog

Managing Your Socials During Busy Periods: How to Stay Consistent, Creative and Effective

Running social media for a business is challenging on a regular day, but what happens when everything gets busy? Whether it’s end-of-year campaigns, product launches, or seasonal peaks, periods of high activity can push your social channels to the limit. At Quirky Frog, we know that keeping content consistent, meaningful, and on-brand during hectic times […]

Quirky Frog at RAMCE 2025: Our Highlights, Connections & Favourite Moments

There’s something uniquely energising about RAMCE. Even before the first session begins there is a sense that everyone in the room is here not just to observe the future of regenerative aesthetics, but to actively build it. As the UK’s premier conference dedicated to advancing regenerative aesthetic medicine, RAMCE has carved out a space unlike […]

Why Tracking Data, Social Media, and Marketing Metrics Is Crucial for Success

As consumers’ habits evolve faster than ever, only marketers armed with data can stay ahead of the curve. Businesses of all sizes are now realising that tracking data from social media and marketing activities is not an optional extra; it’s an essential practice that drives growth, efficiency, and long-term customer relationships. If you’ve ever wondered […]

Quirky Frog at CCR 2025: Our Highlights, Insights & Key Takeaways

The CCR conference is always one of the biggest dates in the calendar for the medical aesthetics industry, and this year was no exception. From inspiring talks and panel discussions to brand showcases and networking with the best in the business, CCR 2025 was a chance for the Quirky Frog team to connect, learn, and […]

How to Build a Content Strategy That Converts

Conversions are the true measure of content marketing success, whether that’s signing up for a newsletter, booking a consultation, or making a purchase. However, we see so many businesses produce blogs and social posts without a clear framework for how those efforts connect to conversions. This is where a content strategy that converts comes in. […]

How to Promote Treatments Without Being Too Salesy

If you work in aesthetics or wellness, you’ve probably felt the tension between wanting to promote your treatments and not wanting to sound pushy. You want people to know what you offer, but you also want them to trust you, and no one likes feeling like they’re being “sold to.” Here’s the good news: you […]

5 Posts Every Clinic Needs on Their Feed (and Why They Matter More Than You Think)

If you’re running a medical aesthetics clinic, chances are you’re juggling a hundred spinning plates- clients, treatments, admin, training, CQC, suppliers, and trying to squeeze in the odd banana in between. So when we say you should be thinking about what content you’re posting on Instagram, we get the eye rolls, sighs and stress headaches. […]

How to Use AI in Digital Marketing: Leveraging Automation Without Losing Your Story

In today’s fast-moving digital world, artificial intelligence (AI) is no longer a novelty-it’s a necessity. But AI in digital marketing isn’t just about faster workflows or automated emails. When done right, it’s about enhancing storytelling, increasing emotional resonance, and helping brands build lasting, human connections at scale. This blog explores how to leverage AI and automation in […]

The Different Levels of Influencers and what makes them different

If you’re considering working with influencers to promote your medical aesthetics clinic, you’re on the right track. In today’s world, where everyone’s scrolling through social media before making decisions, including booking treatments, influencer partnerships can be an incredibly effective way to raise visibility, build trust, and fill your appointment calendar.  In fact, a recent survey […]

Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.