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Tag: Adverts

How to Take Before & Afters And Why They’re Essential for Your Clinic

If there’s one piece of content that has the power to transform your marketing as a clinic, it’s your before and after photos. They’re not just pretty pictures or a filler post, they’re evidence. The visual representation of your skill, your ethics, and your results. Done well, they can build credibility, attract new business, and […]

Quirky Frog at CCR 2025: Our Highlights, Insights & Key Takeaways

The CCR conference is always one of the biggest dates in the calendar for the medical aesthetics industry, and this year was no exception. From inspiring talks and panel discussions to brand showcases and networking with the best in the business, CCR 2025 was a chance for the Quirky Frog team to connect, learn, and […]

How to Launch a New Treatment in Your Clinic (and Actually See ROI)

Launching a new treatment is one of the most exciting steps you can take as a clinic. It can open doors to new patient demographics, reinvigorate your brand, and drive serious growth. But here’s the truth: simply adding a new treatment to your menu won’t automatically fill your diary. If people don’t know about it, […]

Creating a Consistent Brand Aesthetic Across Your Clinic and Your Instagram

In the world of medical aesthetics, first impressions matter. Patients form an opinion about your clinic long before they step through the door, often the moment they land on your Instagram page. That’s why creating a consistent brand aesthetic both online and offline is so important. It’s not just about looking polished; it’s about building […]

How to Build Relationships with Local Journalists (Without Being Pushy)

If you’ve ever tried to get your clinic featured in the press, you’ll know one of the biggest hurdles is figuring out how to approach journalists. They’re busy, their inboxes are overflowing, and they’ve probably heard from ten other business owners that day. But journalists need you just as much as you need them. Without […]

How to Build a Content Strategy That Converts

Conversions are the true measure of content marketing success, whether that’s signing up for a newsletter, booking a consultation, or making a purchase. However, we see so many businesses produce blogs and social posts without a clear framework for how those efforts connect to conversions. This is where a content strategy that converts comes in. […]

The Different Levels of Influencers and what makes them different

If you’re considering working with influencers to promote your medical aesthetics clinic, you’re on the right track. In today’s world, where everyone’s scrolling through social media before making decisions, including booking treatments, influencer partnerships can be an incredibly effective way to raise visibility, build trust, and fill your appointment calendar.  In fact, a recent survey […]

Planning Your 2025 Ads: A Step-by-Step Guide for Success

As we welcome 2025, it’s time to start thinking strategically about your advertising campaigns for the year ahead. Whether you’re running a medical aesthetics clinic, managing a growing business, or working with a marketing agency, well-planned ad campaigns are essential for staying ahead of the competition. In today’s digital-first world, simply creating ads isn’t enough. […]

Going viral: how public campaigns leverage social media virality for brand success

In today’s fast-paced, scroll-happy world, going viral is the dream for brands wanting to make a splash. Whether it’s a clever stunt, an unexpected collaboration, or a share-worthy moment, viral campaigns can propel a brand to new heights. And the best part? You don’t need a blockbuster budget to make it happen. When looking for […]

Another Year, Another Round of Social Media Trends

Let’s dive into what SLAYED and what absolutely needs to STAY in 2024. As we step into 2025, the world of social media is evolving at lightning speed- it can feel like a whirlwind trying to keep up! From shifting user preferences to cutting-edge technologies, staying ahead of the curve is especially important for aesthetics […]

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Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.