How to Take Before & Afters And Why They’re Essential for Your Clinic
If there’s one piece of content that has the power to transform your marketing as a clinic, it’s your before and after photos. They’re not just pretty pictures or a filler post, they’re evidence. The visual representation of your skill, your ethics, and your results. Done well, they can build credibility, attract new business, and […]
Quirky Frog at CCR 2025: Our Highlights, Insights & Key Takeaways
The CCR conference is always one of the biggest dates in the calendar for the medical aesthetics industry, and this year was no exception. From inspiring talks and panel discussions to brand showcases and networking with the best in the business, CCR 2025 was a chance for the Quirky Frog team to connect, learn, and […]
How to Launch a New Treatment in Your Clinic (and Actually See ROI)
Launching a new treatment is one of the most exciting steps you can take as a clinic. It can open doors to new patient demographics, reinvigorate your brand, and drive serious growth. But here’s the truth: simply adding a new treatment to your menu won’t automatically fill your diary. If people don’t know about it, […]
Creating a Consistent Brand Aesthetic Across Your Clinic and Your Instagram
In the world of medical aesthetics, first impressions matter. Patients form an opinion about your clinic long before they step through the door, often the moment they land on your Instagram page. That’s why creating a consistent brand aesthetic both online and offline is so important. It’s not just about looking polished; it’s about building […]
How to Build Relationships with Local Journalists (Without Being Pushy)
If you’ve ever tried to get your clinic featured in the press, you’ll know one of the biggest hurdles is figuring out how to approach journalists. They’re busy, their inboxes are overflowing, and they’ve probably heard from ten other business owners that day. But journalists need you just as much as you need them. Without […]
How to Build a Content Strategy That Converts
Conversions are the true measure of content marketing success, whether that’s signing up for a newsletter, booking a consultation, or making a purchase. However, we see so many businesses produce blogs and social posts without a clear framework for how those efforts connect to conversions. This is where a content strategy that converts comes in. […]
How to Promote Treatments Without Being Too Salesy
If you work in aesthetics or wellness, you’ve probably felt the tension between wanting to promote your treatments and not wanting to sound pushy. You want people to know what you offer, but you also want them to trust you, and no one likes feeling like they’re being “sold to.” Here’s the good news: you […]
Why Marketing Your Clinic Is Like Caring for Your Skin (Even a Little Goes a Long Way)
AKA: Why Your Clinic Needs a Marketing Budget (Even a Small One) If you run a skin clinic, med spa or medical aesthetic business, you already know the power of consistency when it comes to skincare. You wouldn’t expect a single facial to clear someone’s acne or one dose of Profhilo to transform their skin […]
The Different Levels of Influencers and what makes them different
If you’re considering working with influencers to promote your medical aesthetics clinic, you’re on the right track. In today’s world, where everyone’s scrolling through social media before making decisions, including booking treatments, influencer partnerships can be an incredibly effective way to raise visibility, build trust, and fill your appointment calendar. In fact, a recent survey […]
Why Hiring an Agency is a Game-Changer for Your Medical Aesthetics Clinic
Let’s be real- running a business is no small task. You constantly have to wear multiple hats, juggling a million things at once. Keeping up with marketing, branding, and strategy can feel like an endless battle- overwhelming, to say the least. Social media is an incredible resource, but sifting through all the information to figure […]