How to Take Before & Afters And Why They’re Essential for Your Clinic
If there’s one piece of content that has the power to transform your marketing as a clinic, it’s your...
Quirky Frog at CCR 2025: Our Highlights, Insights & Key Takeaways
The CCR conference is always one of the biggest dates in the calendar for the medical aesthetics industry,...
How to Launch a New Treatment in Your Clinic (and Actually See ROI)
Launching a new treatment is one of the most exciting steps you can take as a clinic. It can open doors...
Creating a Consistent Brand Aesthetic Across Your Clinic and Your Instagram
In the world of medical aesthetics, first impressions matter. Patients form an opinion about your clinic...
How to Build Relationships with Local Journalists (Without Being Pushy)
If you’ve ever tried to get your clinic featured in the press, you’ll know one of the biggest hurdles...
How to Build a Content Strategy That Converts
Conversions are the true measure of content marketing success, whether that’s signing up for a newsletter,...
The Business Benefits of Being Active on Social Media (Even If You’re Busy)
Running a business often feels like spinning plates. Between managing operations, looking after clients...
Writing Press-Worthy Case Studies: What Journalists Look For
As a clinic owner, you know you deliver amazing treatments, but journalists aren’t just looking for ‘nice...
How to Promote Treatments Without Being Too Salesy
If you work in aesthetics or wellness, you’ve probably felt the tension between wanting to promote your...
Why Marketing Your Clinic Is Like Caring for Your Skin (Even a Little Goes a Long Way)
AKA: Why Your Clinic Needs a Marketing Budget (Even a Small One)
If you run a skin clinic, med spa...