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Category: Industry Insights

How to Use AI in Digital Marketing: Leveraging Automation Without Losing Your Story

In today’s fast-moving digital world, artificial intelligence (AI) is no longer a novelty-it’s a necessity. But AI in digital marketing isn’t just about faster workflows or automated emails. When done right, it’s about enhancing storytelling, increasing emotional resonance, and helping brands build lasting, human connections at scale. This blog explores how to leverage AI and automation in […]

The Role of Storytelling in Modern Marketing

In a constantly changing digital landscape one thing continues to stand the test of time andprove its effectiveness: storytelling. Storytelling is a tool that remains central to how brands buildtrust, connect emotionally, and differentiate themselves.Storytelling is more than a creative exercise – it’s a strategic cornerstone. It helps brands buildtrust, emotional connections, and stand out […]

How PR Can Improve Your Social Media (And Why You Should Be Using Both)

When it comes to building a strong online presence, a lot of businesses still think of public relations and social media as two separate strategies. But the truth is, the most successful brands are using them hand in hand, and when done right, the results speak for themselves. Think of PR as the foundation: it’s […]

The Different Levels of Influencers and what makes them different

If you’re considering working with influencers to promote your medical aesthetics clinic, you’re on the right track. In today’s world, where everyone’s scrolling through social media before making decisions, including booking treatments, influencer partnerships can be an incredibly effective way to raise visibility, build trust, and fill your appointment calendar.  In fact, a recent survey […]

You’re Not Too Busy for PR – And Here’s Why

We get it. You’re running a clinic. You’re juggling appointments, ordering stock, updating treatment protocols, managing your team, posting on social media (sometimes), and somehow trying to squeeze in lunch. So when someone says, “You should really be doing PR,” your brain screams “Add it to the list!” But here’s the truth: you are not […]

Why Showing Your Personality Online is the Ultimate Marketing Hack

We all know that for consumers, social media is a massive part of everyday life. Be honest, how many times have you scoped out a brand’s Instagram or TikTok before hitting “add to basket”? Don’t worry, you’re not alone. In fact, around 75% of consumers check social media before making a purchase. That’s why having a social media presence isn’t just important anymore, it’s essential.

Quirky Frog Q1 Round-Up: What We’ve Been Up To in 2025 So Far!

We’ve officially wrapped up the first quarter of 2025, and what a busy and exciting start to the year it has been for Quirky Frog. From webinars and speaking engagements to major industry events and awards, our team has been buzzing across the aesthetics landscape, supporting our wonderful clients and showcasing our expertise in social […]

Why Hiring an Agency is a Game-Changer for Your Medical Aesthetics Clinic

Let’s be real- running a business is no small task. You constantly have to wear multiple hats, juggling a million things at once. Keeping up with marketing, branding, and strategy can feel like an endless battle- overwhelming, to say the least. Social media is an incredible resource, but sifting through all the information to figure […]

Choosing the Right Social Media Platforms for Your Clinic

In today’s digital world, having a strong social media presence is essential for any clinic operating in the medical aesthetics space. Selecting the right platforms for your social media strategy can make all the difference in driving engagement, lead generation, and visibility. But with so many options available, how do you determine which social media […]

Mastering Content Days: The Ultimate Guide for Clinics & Aesthetic Practitioners

In the fast-paced world of aesthetic medicine, skincare, and treatments, staying ahead of the curve is all about visibility, engagement, and a strong digital presence. If you’re running a clinic, working as an aesthetic nurse, doctor, or practitioner, then content days are your secret weapon. Done right, they can transform your social media, drive lead […]

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Lianne Sykes

Creative Director and Co-Founder

Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners to help them raise their brand identity and credibility through effective social media management, events, and PR. Lianne’s extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results. With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it’s about understanding the nuances of the industry, the target audience and the unique challenges that practitioners face. Lianne’s commitment to her clients is evident in her hands-on approach, working closely with each practitioner to ensure their marketing efforts align with their business goals. She is dedicated to helping her clients build a strong and recognizable brand that stands out in a competitive marketplace. Overall, Lianne’s experience, expertise, and passion for marketing make her a valuable asset to any medical aesthetics practitioner looking to take their business to the next level.